Making things happen across spaces, places & businesses
Whether you’re navigating significant change as a business or want to unlock greater potential, I provide strategic support to meet your needs.
Together, we’ll identify opportunities and overcome obstacles, through business and marketing strategy, analysis, team building, business coaching, leadership training and action planning.

What I Do
Strategic adviser, place maker, coach, mentor and marketing consultant, changing places,
developing businesses and delivering success. I work with public and private sector
companies from accountants to design agencies and destinations to tourist attractions, from
Manchester to New York.
My approach is collaborative and adaptable, drawing on years of hands-on experience and a
passion for helping organisations, destinations and people grow and thrive.
I will work with you to shape strategies that inspire your teams, engage your stakeholders,
and make a genuine impact. Whether it’s facilitating workshops, developing action plans, or
culture change.
My services include:
- Strategic Planning
- Coaching and Mentoring
- Strategic Marketing
- Place Making and Destination Strategies

Clients
Current Clients
Connected Places Catapult
https://cp.catapult.org.uk/Commissioned by the UK Government Accelerator Connected Places Catapult to create, manage and deliver a programme called “Joining the Dots’ sharing best practice and themed masterclasses for destinations across the UK and Ireland, from Galway to Aberdeen, Manchester to Dublin. This focuses on bringing together regeneration directors and civic leaders twice a year for a destination focused conference to meet and align thinking. It is in its 5th year.
Consello / Liverpool City Region Combined Authority
https://consello.com/A strategic adviser to the delivery team at Consello to support the Liverpool City Region’s capital and investment programme as they amplify their ambitions across the range of key events and trade missions from MIPIM to UKREIIF. This has including engaging with private sector partners, advising on the overall programme and sharing knowledge and best practice with the team on the ground.
Ezrah
https://ezrah.co.uk/Strategic adviser and business coach working with Ezrah on clients across the property and construction sectors, primarily offering one to one coaching for over 30 managers in the sector and offering strategic leadership to senior teams as part of the wider Ezrah offering.
Current Clients

Font Communications / National Hydrogen Week
https://www.fontcomms.com/Working with the team at FONT Communications to engage with private sector partners and industry leaders for the key event in Liverpool as part of National Hydrogen Week.
Heritage GB
https://www.heritagegb.co.uk/Appointed as strategic adviser to Heritage GB to direct marketing activity and conduct destination analysis for the landmark attractions across the UK from Land’s End to John O’Groats. This has included advising on the strategic direction of Land’s End and the Royal Liver Building, delivering a group wide brand standards series, ongoing business coaching, and overseeing the communications approach across multiple sites.

Liverpool BID Company
https://liverpoolbidcompany.com/Retained by Liverpool BID Company on a range of projects orientated in place making and strategic delivery. This started with a strategic review of the Liverpool BID Company and has developed into supporting core place making projects. Together with KI Partnerships we created a vision for the Liverpool Waterfront, on behalf of Liverpool BID Company with multiple private and public sector partners which was launched at MIPIM 2023 delivered a pilot of Cultural Threads delivering cultural miles across Liverpool and have developed a strategic approach for the Commercial District for the city centre.
Current Clients
Liverpool Biennial 2025
https://www.biennial.com/Mentoring and strategic support to the marketing approach and corporate engagement for 2025’s Liverpool Biennial, including coaching the marketing manager and supporting the board in the marketing approach. Wider support being delivered around corporate approach and strategic relationships for the incoming Chair Cathryn Wright.
Previous Clients
- ACC Liverpool
- Aintree Racecourse
- Algeos
- Cheshire’s Gardens of Distinction
- Exclusive PR, London
- Gower Street Estates / Royal Albert Dock Liverpool
- Heritage GB
- ION Developments
- Knowledge Quarter Liverpool
- Liverpool BID
- Liverpool Biennial
- Liverpool Chamber
- Liverpool City Region Combined Authority
- Liverpool International Music Festival
- Liverpool Place Partnership
- Living Ventures
- Manchester City Council / Manchester BID
- Mann Island, Liverpool
- Metquarter
- North West: COP26
- Northwest Development Agency
- RHS Flower Show Tatton Park
- Robinson Rice Associates, Merseyside
- Royal Albert Dock, Liverpool
- Sgt Pepper At 50
- Sport of Kings
- Sutcliffe
- The Beatles Story
- The John Smith’s Grand National 2008
- Visit Chester and Cheshire
- Wicksteed Park
- Wirral MBC

Current Clients
- Connected Places Catapult
- Consello / Liverpool City Region Combined Authority
- Ezrah
- Font Communications / National Hydrogen Week
- Heritage GB
- Liverpool BID Company
- Liverpool Biennial 2025
Past Clients
- ACC Liverpool
- Aintree Racecourse
- Algeos
- Cheshire’s Gardens of Distinction
- Exclusive PR, London
- Gower Street Estates / Royal Albert Dock Liverpool
- Heritage GB
- ION Developments
- Knowledge Quarter Liverpool
- Liverpool BID
- Liverpool Biennial
- Liverpool Chamber
- Liverpool City Region Combined Authority
- Liverpool International Music Festival
- Liverpool Place Partnership
- Living Ventures
- Manchester City Council / Manchester BID
- Mann Island, Liverpool
- Metquarter
- North West: COP26
- Northwest Development Agency
- RHS Flower Show Tatton Park
- Robinson Rice Associates, Merseyside
- Royal Albert Dock, Liverpool
- Sgt Pepper At 50
- Sport of Kings
- Sutcliffe
- The Beatles Story
- The John Smith’s Grand National 2008
- Visit Chester and Cheshire
- Wicksteed Park
- Wirral MBC

Services

Strategic Planning
As a CIM qualified strategic marketeer and EFQM Business Assessor, I have worked regionally and nationally on developing a strategic approach and process for destinations, businesses, festivals and people. From Liverpool Biennial to Heritage GB, Alder Hey to Mersey Multi Academy Trust and with extensive experience in the property sector working with organisations from architects to engineers, developers to advisory services.

Strategic Marketing
As a CIM qualified strategic marketeer, I will advise and support the creation and delivery of a strategic marketing approach orientating your business or organisation around your customers, using all the communication tools available on and offline.

Place Making and Destination Strategies
Creating places with authenticity and focused on people that both live and visit is crucial to destination success. I work closely with property developers, destinations and place shapers to advise on place strategy and destination development.

Coaching and Mentoring
Linked to culture change and leadership development is helping your teams be the best they can be. I work at all levels to effect people development – from mentoring new members of staff to leadership coaching for directors and future leaders. As an NLP Master Practitioner and ILM Level 7 Certificate holder for Executive and Senior Level Coaches and Mentors from the British School of Coaching you and your team are in safe hands as you develop.

Testimonials
'It can be hard for visual arts organisations to market and promote themselves to a non-arts audience. Rachael's expertise and ability to champion the event through all tourism channels has made a massive difference. Her determination to follow best practice means she delivered on all of their key objectives. Her professionalism, enthusiasm and energy made working with her a great pleasure and she makes a enormous contribution to the team'
— Sally Tallant
Director of Liverpool Biennial
‘Getting the orientation of a new music festival right is crucial in a crowded market. Working with Rachael meant that my vision for the event was shared and adopted by the wider team, leading to a focused an authentic festival for the city.’It can be hard for visual arts organisations to market and promote themselves to a non-arts audience. Rachael's expertise and ability to champion the event through all tourism channels has made a massive difference.'
— Yaw Owusu
Liverpool International Music Festival
'Our achievements to date and the development of Liverpool's presence at MIPIM are due in no small part to Rachael's diligence, tenacity and excellent project management. A high level project like this needs careful management, and Rachael delivers.’
— Chris Brown
Marketing Liverpool
‘Rachael directs us to the areas of the business that need our attention. She doesn’t let our focus slip, helping our relationships with our staff, clients and suppliers flourish.’
— Andrew Globe
INTX
‘I find the development process invaluable, as it helps me define a clear path for Robinson Rice. My meetings with Rachael give me focus on my business from a different perspective, allowing me to make good, strategic decisions.’
— Beverley Rice
Robinson Rice Associates
'The RHS show at Tatton Park was a tough project. Rachael was responsible for managing the expectations of all of the stakeholders and gaining their trust and commitment. Her tenacity and sensitivity – alongside her destination and events experience – were key to delivering a successful series of events for us.'
— Louise Garforth
Visit Chester and Cheshire
'Rachael is an honest and constructive critical friend. We rely on her to give us a no-nonsense and informed analysis, and make specific and accurate recommendations to contribute to the business.'
— Peter Trahearne
Heritage Great Britain
'Rachael has the implicit trust of all of the tenants to do what's best for the Dock. She's worked tirelessly with both tenants and landowners to increase footfall and revenues.'
— Jeremy Roberts
Chair: Albert Dock Tenants Association

Contact
5th Floor,
Horton House,
Exchange Flags
Liverpool
L2 3PF
E: rachael@bampton-aiken.com
M: +44 (0)7753 749 817